Your religious paper is by far the
best vehicle for a thing of this kind, because they'll 'lead' your
article and put it right in the midst of the reading matter; and if it's
got a few Scripture quotations in it, and some temperance platitudes and
a bit of gush here and there about Sunday Schools, and a sentimental
snuffle now and then about 'God's precious ones, the honest hard-handed
poor,' it works the nation like a charm, my dear sir, and never a man
suspects that it is an advertisement; but your secular paper sticks you
right into the advertising columns and of course you don't take a trick.
Give me a religious paper to advertise in, every time; and if you'll just
look at their advertising pages, you'll observe that other people think a
good deal as I do--especially people who have got little financial
schemes to make everybody rich with. Of course I mean your great big
metropolitan religious papers that know how to serve God and make money
at the same time--that's your sort, sir, that's your sort--a religious
paper that isn't run to make money is no use to us, sir, as an
advertising medium--no use to anybody--in our line of business.
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