Instead
of taking this in good faith, he immediately came out with a flaming
ad:
EVERY MAN
IN THE COUNTY
Should appreciate the following:
_Leopard Hats,_ $2.00.
Sold everywhere for $3.00 and $3.50.
"His goods had really cost him $24 a dozen and he was merely aiming to
cut under the other man's throat, but he didn't know how he was sewing
himself up. I wrote him:
"'My good friend: I have always believed that you felt kindly toward
me, and now I am doubly certain of it. All that I have a right to
expect of my best friends is that they will advertise my goods only so
long as they keep on carrying them--but you have done me even a
greater favor. You are advertising them for the benefit of another
customer, although you have quit buying from me. Let me thank you for
this especial favor which you do me and should I ever be able to serve
you in any way, personally, command me.'
"Well, how did he take that?" I asked.
"Oh, he didn't really see that he was advertising his competitor, and
he came back at me with this letter:
"'Your valued favor of the 3Oth to hand.
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