"I had failed to scratch Johnson from my mailing list, so he got a
card from my packer--as well as a letter from myself--that if he would
meet him in San Francisco his expenses would be paid. He did not know
that my packer and myself were really the same man.
"Johnson jumped at the advertised shoe line like a rainbow trout at a
'royal coachman.' It's funny how some merchants get daffy over a
little printer's ink, but it does the work and the man who advertises
his goods is the boy who gets the fat envelopes. I'd rather go on the
road to-day with a line of shoes made out of soft blotting paper, if
they had good things said about them in the magazines and if flaming
posters went with them than to try to dish out oak-tanned soles with
prime calf uppers at half price and with a good line of palaver. It's
the lad who sticks type that, when you get right down to it, does the
biz.
"The letter which Johnson wrote in reply to the card of my packer went
something like this: "'My dear sir: In regard to your favor of the 23d
inst.
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