When yo's came some of the boys saw the wagon bound for
my store, ten miles out of town. They fo'med a sort of a procession,
suh, and marched in with the team. Every one of these boys bought one
of those finest hats you sold me. They spread the news that I had a
big stock and a fine stock, all over this country; and, do you know,
people have come two hundred miles to buy hats of me? Some of my
friends laughed at me, they say, because I bought so many that I had
to use the cases they came in to make an addition to my sto'. But the
more they laughed, suh, the more necessary they made the addition. If
you can only get people to talking about you, you will thrive. Believe
me in this, suh: If they say something good about you, that is good;
if they say something bad about you, that is better--it spreads
faster. Those fool merchants did not know, suh, that they were helping
my business every time that they told about how many hats I had
bought, until one day a fellow, when they were laughing about me,
said: "Well, if that's the case I'll buy my hat from him; I like,
anyway, to patronize the man who carries a good stock.
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