"I'm
not going to try to steer you. You think that advertising is a
game. It isn't. There are those who think it's a science. But it
isn't that either. It's white magic, that's what it is. And you
can't learn it from books, any more than you can master trout
fishing from reading 'The Complete Angler.'" He swung about and
swept the beauty lotions before him in a little heap at the end of
his desk. "Here, take this stuff. And get chummy with it. Eat it,
if necessary; learn it somehow."
Jock stood up, a little dazed. "But, what!--How?--I mean--"
Sam Hupp glanced up at him. "Sending you down there isn't my idea.
It's the Old Man's. He's got an idea that you--" He paused and put
a detaining hand on Jock McChesney's arm. "Look here. You think I
know a little something about advertising, don't you?"
"You!" laughed Jock. "You're the guy who put the whitening in the
Great White Way. Everybody knows you were the--"
"M-m-m, thanks," interrupted Sam Hupp, a little dryly. "Let me
tell you something, young 'un. I've got what you might call a
thirty-horse-power mind. I keep it running on high all the time,
with the muffler cut out, and you can hear me coming for miles.
But the Old Man,"--he leaned forward impressively,--"the Old Man,
boy, has the eighty-power kind, built like a watch--no smoke, no
dripping, and you can't even hear the engine purr.
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